Larry D's Page

First, I’d like to thank Nevada EcoNet and REA250 for the opportunity to contribute an article to the special section of the Reno News & Review that was publishe… Continue

My hometown (and continued residence) has had major brand perception problems for just about as long as I can remember (and that's getting longer all the time!).

As the "second rate sister" of Las Vegas, Reno's reputation has been known for smaller casinos, brothels and prostitution, and "quickie" divorces. Those perceptions were largely formed well back in the 20's and 30's in Reno's first development growth years - but continue to plague a city that is far from those misconceptions.

If you s… Continue

I remember the debut of Reno 911 back in 2003. My hometown was buzzing with the good news that our home brand would be featured in a potentially funny Comedy Central series.

Little did we know that this would be the beginning of a national phenomena - a love of a new quirky collection of law enforcement characters not seen before on television.… Continue

For a variety of amusing reasons, our team has been including repeated references to war when we're communicating about prospects and campaigns. This isn't new to marketing. After all, we "target" our audience, then "deploy" a campaign to "capture" and "retain" the "battle… Continue

A few of us at SmartBrand have been working hard to establish a way to help our clients create and implement a successful Social Media Marketing (SMM) campaign can prove to be one of the key catalysts in growth for a small to medium sized business. It can increase brand and PR exposure for a fraction of traditional advertising costs and effort, as well as provide larger… Continue