What’s in a brand image (logo) that sets the tone for the brand itself? Alot.
As of December 9th, Time-Warner is splitting the sheets with AOL who returns to becoming a publicly traded corporation. On May 28, 2009, Time Warner decided to cease operations with AOL, and spin it off as an independent company once Google’s [...]
It’s been a long road for the Reno-Sparks Convention & Visitor’s Authority to get to this date. Today the RSCVA Board approved a new campaign tag line for our region – “Far From Expected”.
Personally, I don’t consider this aspect of the overall effort all that critical to the campaign’s success, although it certainly does need [...]
I caught this posting on Marketing Profs, and thought really relevant and well written. So much so, that I’m going to take the lazy route, and simply repost it here for your reading pleasure.
Good news: You don’t have to lose sight of your brand’s tried-and-true persona to participate in the quest for deeper engagement at [...]
As we’ve all experienced more in this economy than in any other recently – you can’t make a sale unless the value of your product or service is clearly understood. This is especially true of the rising “green” sector of our market, as many new and emerging companies struggle to find new prospects and [...]
It was just over 7 months ago when Morgan Tiar, owner of our community’s only sustainable “Green” store EcoReno, came to me with her idea. While she and her husband Marc had started their store a little over a year ago, they’ve both been passionately dedicated to educating anyone who’d listen about the easy, simple [...]
Reno Green Drinks is moving to a new night - Wednesday!
We're excited to partner with the new Bistro 7 and the Great Basin Food Coop to offer you an evening of locally produced food and drink in one of Reno's most beautiful restaurants.
Just in ...
Reno Green Drinks is moving to a new night - Wednesday!
We're excited to partner with the new Bistro 7 and the Great Basin Food Coop to offer you an evening of locally produced food and drink in one of Reno's most beautiful restaurants.
Just in ...
Consulting is an art, and no matter if you are a beginning consultant, have a growing consulting firm, or are a senior consultant in your field, Confab offers powerful keynote and breakout sessions and exhibits to help consultants brush up on thei...
Consulting is an art, and no matter if you are a beginning consultant, have a growing consulting firm, or are a senior consultant in your field, Confab offers powerful keynote and breakout sessions and exhibits to help consultants brush up on thei...
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Many thanks to team members Michael and Patty Clawson from Big Fish Creative for designing this great new SmartBrand feature!
A successful Social Media Marketing (SMM) campaign can prove to be one of the key catalysts in growth for a small to medium sized business. It can increase brand and PR exposure for a fraction of traditional advertising costs and effort, as well as provide larger scale market research and product/service refinement ideas at virtually no extra charge.
For more information about how you can launch a cost-effective SMM campaign, visit our blog: click here.