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SmartBrand is a marketing collaborative specializing in integrated brand communications and sales development.

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SmartBlog Briefs

AOL Repositions Itself As Aol.

  What’s in a brand image (logo) that sets the tone for the brand itself?  Alot.   As of December 9th, Time-Warner is splitting the sheets with AOL who returns to becoming a publicly traded corporation.  On May 28, 2009, Time Warner decided to cease operations with AOL, and spin it off as an independent company once Google’s [...]

Reno Tahoe USA is “Far From Expected”.

It’s been a long road for the Reno-Sparks Convention & Visitor’s Authority to get to this date.  Today the RSCVA Board approved a new campaign tag line for our region – “Far From Expected”. Personally, I don’t consider this aspect of the overall effort all that critical to the campaign’s success, although it certainly does need [...]

Old Brand, New Tricks

I caught this posting on Marketing Profs, and thought really relevant and well written.  So much so, that I’m going to take the lazy route, and simply repost it here for your reading pleasure. Good news: You don’t have to lose sight of your brand’s tried-and-true persona to participate in the quest for deeper engagement at [...]

Simple Tips For Renewable Energy Companies To Build Their Brand.

As we’ve all experienced more in this economy than in any other recently – you can’t make a sale unless the value of your product or service is clearly understood.  This is especially true of the rising “green” sector of our market, as many new and emerging companies struggle to find new prospects and [...]

The Planting Of GReNO

It was just over 7 months ago when Morgan Tiar, owner of our community’s only sustainable “Green” store EcoReno, came to me with her idea.  While she and her husband Marc had started their store a little over a year ago, they’ve both been passionately dedicated to educating anyone who’d listen about the easy, simple [...]

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Michael Clawson updated their profile
November 8
An event by Larry D was featured
November 18, 2009 from 5pm to 7pm
Reno Green Drinks is moving to a new night - Wednesday! We're excited to partner with the new Bistro 7 and the Great Basin Food Coop to offer you an evening of locally produced food and drink in one of Reno's most beautiful restaurants. Just in ...
October 23
Larry D added an event
November 18, 2009 from 5pm to 7pm
Reno Green Drinks is moving to a new night - Wednesday! We're excited to partner with the new Bistro 7 and the Great Basin Food Coop to offer you an evening of locally produced food and drink in one of Reno's most beautiful restaurants. Just in ...
October 23
Larry D updated their profile photo
October 23
Larry D added a video
October 22
Larry D updated their profile
October 21
An event by Larry D was featured
October 24, 2009 to October 27, 2009
Consulting is an art, and no matter if you are a beginning consultant, have a growing consulting firm, or are a senior consultant in your field, Confab offers powerful keynote and breakout sessions and exhibits to help consultants brush up on thei...
October 19
Larry D added an event
October 24, 2009 to October 27, 2009
Consulting is an art, and no matter if you are a beginning consultant, have a growing consulting firm, or are a senior consultant in your field, Confab offers powerful keynote and breakout sessions and exhibits to help consultants brush up on thei...
October 19
 

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Many thanks to team members Michael and Patty Clawson from Big Fish Creative for designing this great new SmartBrand feature!

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Check out our article in this week's Reno News & Review - "The Growth Of Green Marketing"

A successful Social Media Marketing (SMM) campaign can prove to be one of the key catalysts in growth for a small to medium sized business. It can increase brand and PR exposure for a fraction of traditional advertising costs and effort, as well as provide larger scale market research and product/service refinement ideas at virtually no extra charge.

For more information about how you can launch a cost-effective SMM campaign, visit our blog: click here.

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