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Google Goes Mad (Men)

Google’s newest television campaign this week features Mad Men‘s Don Draper as an ideal opportunity for advertisers to use its online auction system to catch the interest of upscale viewers. Some “new media gurus”  and “social media experts” might be scratching their heads wondering why Google, of all companies, is spending money on good old fashioned [...]

What Values Does Your Logo Convey?

Great logo design is often very difficult to condense the brand’s values into a simple bit of artwork.  Even greater designs carry hidden meanings that, once you’ve seen it or been made aware of it, you’ll never see it again in the same way. Here’s a few fun examples: Look carefully at the center of this [...]

Branding Is Marketing’s Foundation

As a branding collaborative, we get more than our share of calls to “design our logo…you know…our brand”.  That’s usually when the conversation turns to business topics that are far more important to think about before a logo is created – the foundation of the positioning and messaging – your brand. Branding is much more [...]

Apple’s iPhone 4 Ads Feature FaceTime

While Apple continues to take some legal flack over its  partnership with AT&T in the U.S., the Cupertino-based tech icon continues to expand on their original iPhone 4 campaign with new spots that demonstrate its FaceTime video chat feature.   I think they’re very smart (as they often are) in clearly illustrating how this new functionality could [...]

The Principles of Ethical Influence

Recently a good friend and client loaned me a terrific book written by Robert Cialdini called “Influence: Science and Practice”.  Both she and her boss had reviewed this rather short read, and knew I would find it packed with information I’d appreciate.  I did – so much so that I believe every marketer or advertiser [...]

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Kimberly Phipps-Nichol commented on Larry D's event 'Reno Green Drinks @ Amendment 21!'
Can't wait, sorry I had to miss the last one. Conflicting event. Looking forward to the new "twists"! K
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Kimberly Phipps-Nichol is attending Larry D's event
May 27, 2010 from 5pm to 7pm
The Eighteenth Amendment to the Constitution ushered in a period of time known as "Prohibition", during which the manufacture, distribution, and sale of alcoholic beverages was illegal. Fortunately, the 21st Amendment repealed that law! Join us at…
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Larry D

theEXCHANGE - April 7, 2010 - DOWNLOAD PDF HERE

Join us...SmartBrand's 2nd edition of theEXCHANGE. DOWNLOAD PDF FOR MORE INFORMATION: SmartBrand_theXCHANGE_flyer_4-7-10 (3).pdf

Tagged: social, Creations, media., brand, strategy

Started by Larry D Mar 16.

 
 
 

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Check out our article in this week's Reno News & Review - "The Growth Of Green Marketing"

A successful Social Media Marketing (SMM) campaign can prove to be one of the key catalysts in growth for a small to medium sized business. It can increase brand and PR exposure for a fraction of traditional advertising costs and effort, as well as provide larger scale market research and product/service refinement ideas at virtually no extra charge.

For more information about how you can launch a cost-effective SMM campaign, visit our blog: click here.

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